The Pop Culture Initiative

You probably haven't even noticed, but recently (and by recently I mean about 2 months ago) I added a new website to my link list (which can be found along the right hand column underneath the picture of the American eagle). The Pop Culture Initiative is a blog written by my friend Frank who's about 23 going on 44 years old (he's practically bald). For the longest time Frank had avoided the blogosphere and instead opted to compose his pop culture related musings by way of Facebook notes. In fact, almost a year ago to the day I shared one of Frank's notes with you here on The Effect. Eventually he caved and started blogging his little heart away. To give you some perspective, Frank is an unemployed Syracuse grad who watches and enjoys more trashy television shows and movies than I do. He also writes much more frequently than me. In just 4 and a half months he's cranked out 89 posts, whereas in over a year I've written about 108. Now even though I don't agree with his conclusion, I have included his most recent post because 1.) it's some of his best work 2.) I don't trust any of you to actually click on the link and 3.) now it looks like I've written an entire new blog entry when all I did was write a one paragraph blurb about someone else's work.

The Most Interesting Alcohol Spokesman in the World


You would be shocked about how many times Jenna Jameson came up in the Google search for John Jameson. SHOCKED I TELL YOU!

3 AM is a weird time of night.

If you're still awake at 3 AM you're doing one of four things: working a graveyard shift, sex, sex for the second time, or being completely sleepless and bored. I don't have a job so no graveyard shift, I run a pop culture blog so come and get it ladies, so of course if I'm up at 3 AM it's because I can't sleep and I'm bored (1). However, this isn't a bad thing because being up late gets the old brain juices flowing and a pop culture analyst like myself can reap certain benefits such as I did last night.

Watching Sportscenter for the 15th time in a row I came across a Jameson Irish Whiskey commercial where jukebox hero/creator of the best whiskey known to man, John Jameson, jumps in the ocean to save a barrel of his precious, precious whiskey. This is very cool. However, he not only jumps in the ocean, but also says goodbye to his crew by making out with the only woman crew member, fights off a giant octopus who also wants some whiskey, and then shows up to his own funeral (2) with said barrel of lost whiskey in tow. If you've never seen the commercial check it out below:



Now, I don't know if it was my lack of sleep or the 3rd PB and J of the night, but after watching the commercial I had the immediate reactions:
1.) I wish I was John Jameson or at-least the giant octopus.
2.) I want to write an unauthorized fictional biography of John Jameson immediately.
3.) I wonder how many points LeBron had tonight (3)?
4.) If that commercial is to be believed than John Jameson is the most interesting man in the entire world.

That last one is what spurred on this entire post. John Jameson is pretty awesome. John Jameson is pretty interesting. He fought a giant octopus... for a barrel of whiskey... that he made. That's unrealistically bad ass and completely interesting, so in theory John Jameson is more interesting than--Oh I don't know--this guy:


Yes, the Dos Equis' Most Interesting Man In The World.

My GOD that man is interesting. He's like 100 of me, nay, 200 of me on my most interesting day(4). He is, as the commercial calmly and cooly goes on to say, the most interesting man in daaa world, BUT has he ever fought off a giant octopus for a barrel of his own whiskey, or showed up at his own funeral which all of his country was attending? Is the Dos Equis' Most Interesting Man In The World more interesting than John Jameson? Well, lets waste some time and found out, shall we?

We already know what makes Jameson so interesting as seen from the commercial, so we must figure out what makes The Most Interesting Man In The World so damn interesting. Here are some interesting facts about The Most Interesting Man In The World according to the Dos Equis commercials:

He once had an awkward moment just to see what it felt like

The Most Interesting Man In The World is never awkward. EVER. Highly believable and that's pretty interesting. Yet, going out of your own way to feel awkward, something I do all the time, isn't as interesting as fighting off a giant Irish Octopus for your own whiskey (FYI the octopus is Irish because it wanted to kill someone who was trying to take it's whiskey).

He can speak French in Russian

I can't even comprehend what that language would sound like. Probably interesting. I mean he's talking the most sexual language (French) in the language of the workman (Russian). So either way he's takin' care of business. However, if he spoke American English in Italian (the greatest two civilizations known to man! YEAH!) (5) then maybe I'd be able to think more of him.

He's a lover, not a fighter, but he's also a fighter so don't get any ideas

This might be my favorite of all the quotes. Like can you define the perfect man's man any other way? I want to walk away from this computer right now, get that saying tattooed someplace on my body and set my old meaningless male life aflame. Truth be told even if I did that it probably wouldn't be enough to be as interesting as The Most Interesting Man In The World. This self defeat at the hands of the Dos Equis' Most Interesting Man In The World isn't interesting, it's heartbreaking.

His beard has had more experience than a lesser man's entire body

This statement opens a whole new area of debate. Is John Jameson's beard more interesting than The Most Interesting Man In The World's beard? For the sake of time and beard discussion I'll just say all beards are interesting.

The Most Interesting Man In the World is obviously interesting. I mean he's the most interesting man in the world. However, John Jameson is not only interesting but he created the greatest whiskey of all time (6). The Most Interesting Man In The World is only drinking Dos Equis. If he was truly interesting he would have opened up the most interesting brewery company in all daaa world!

John Jameson is the most interesting man/alcohol spokesman in the world not just because he went after a barrel of whiskey, but because he went after a barrel of whiskey he crafted himself. The Most Interesting Man In The World is interesting, but John Jameson gave us Jameson Irish Whiskey which makes even the average life more interesting.

1 Also could be drunk.
2 According to the commercial all of Ireland attends because lets be serious John Jameson, the creator of Jameson Irish Whiskey AKA the nectar from the Irish Gods, dying by going after a barrel of his own whiskey in Ireland would be like if George Washington and Abraham Lincoln committed a murder suicide pact on the Fourth of July with fireworks on top of the Statue of Liberty.
3 Unrelated. I just really like LeBron.
4 May 25th, 2008, Hard Rock Cafe Casino, Las Vegas, NV. Ask me about it sometime.
5 U.S.A! U.S.A! U.S.A!
6 Jack Daniel's a Kentucky Bourbon, and the rest of you that say Crown Royal and Maker's Mark can go back to your ivory towers and trophy wives. Snobs!